Questions go unanswered
Someone asks which night suits their kids or where to park, and the answer comes too late to matter.
Grow event revenue
Turn interest into attendance.
Coliseum helps people choose the right event, answers what’s holding them back, and points them to the right tickets. Then it keeps the relationship going toward the next event or renewal.
Which show is better for kids, Friday or Saturday? Mine are 8 and 11.
Both are all ages. Saturday starts at 5:00 PM and ends around 7:30, so it’s the easier night for younger kids. Friday starts at 8:00 PM.
Family 4-pack link sharedFull conversation
The problem
Interest fades before it becomes a ticket.
Follow-up is a broadcast
On-sale emails and renewal reminders go to everyone at once. Individual objections and preferences never get heard.
Past buyers drift away
Last season’s buyers hear about the next event in the same blast as everyone else, if they hear at all.
How Coliseum helps
Help every buyer reach the right ticket.
Reaches the right buyers
Writes to past buyers, lapsed attendees, plan holders, and people who showed interest, each message based on their past purchases, interests, and available offers.
Answers and recommends
Answers buyers on your website, by email, and by text, suggests relevant events and offers, and shares the right purchase link.
Stays in the conversation
Follows up when someone goes quiet, checks back when it said it would, and picks up where things left off at the next on-sale or renewal.
Coliseum guides people to your purchase path; tickets are bought through your ticketing provider. When your ticketing data is connected, Coliseum shows the buyers it observes after a conversation. An observed purchase is not revenue Coliseum claims it caused.
Example conversation
From a question to the right ticket.
Illustrative conversations with Lily as the representative. Names and details are fictional.
A fan picks a show
Which show is better for kids, Friday or Saturday? Mine are 8 and 11.
Both are all ages. Saturday starts at 5:00 PM and ends around 7:30, so it’s the easier night for younger kids. Friday starts at 8:00 PM.
Saturday then. Is there parking, and can we bring a bag?
The garage beside the main entrance opens at 3:30 PM. Clear bags up to 12 by 12 inches are allowed. Here’s Saturday’s family pack:
- Saturday family 4-packSaturday, 5:00 PM · Four tickets
Outcome
The family reached the right ticket option for the right night.
- Talking with
- A parent planning a night out
- On behalf of
- A touring promoter with two dates in one market
What Coliseum did
- Compared both dates using that market’s event details
- Answered parking and bag policy for that venue
- Shared the approved purchase link for Saturday
What you can measure
Offers shared now. When your ticketing data is connected, the purchase appears as an observed ticket buyer.
A plan holder reconsiders
Hi Marcus, renewals for next season are open through March 6. You’ve had the same seats for three seasons. Want to look at your renewal options together?
Honestly, we made it to about half the games last year. I’m not sure a full season makes sense.
That’s a common reason. There’s also a 20-game plan where you pick the games that fit your schedule. Want the link to see it?
Yes, send it.
- 20-game planPick your games · Renewal options
Here you go. I’ll check back Thursday in case questions come up while you look at the schedule.
Outcome
A renewal that might have lapsed in silence stays in the conversation.
- Talking with
- A three-season ticket holder
- On behalf of
- A professional team during renewals
What Coliseum did
- Wrote to each account holder about their own renewal
- Heard the objection and pointed to a plan that fits
- Shared the approved plan link
- Scheduled the follow-up it promised
What you can measure
Replies and offers shared now. When your ticketing data is connected, a renewal purchase appears as an observed buyer.
By organization
Shaped to the organization you run.
- Venues and arenasPromote the events you sell or market for a promoter, and point guests to the right seller when someone else handles the tickets.
- Promoters and event operatorsActivate demand in each market, help people pick the right date and city, and invite them back the next time you’re in town.
- Professional sports teamsSingle games, mini-plans, memberships, and renewals across a recurring schedule.
- College athleticsSeason and single-game tickets across sports, with the right message for students, alumni, and families.
What you can measure
See the progress that matters.
Follow the conversations and next steps that support your goal, with results from the systems you connect.
- Ticket buyers observed after contact when your ticketing data is connected, counted once per person per event
- People reached, replies, and opt-outs
- Offers Coliseum shared, and conversations your team took over
More solutions
Other ways Coliseum helps.
Your next step
Explore ticket sales for your organization.
We'll walk through how Coliseum would handle these conversations for your organization, with your events, offers, and team.