How it works

Set the goal. Coliseum has the conversations.

Tell Coliseum what you want to achieve in plain words. It proposes a plan, your team approves it, and it gets to work by email, text, and web chat, bringing in your staff when a person is needed.

Ask ColiseumIllustrative

Find local businesses that could present Family Sundays, and set up intro calls with Elena.

Proposed plan
Goal
Intro calls with businesses that want to reach young families
Who
Family-focused businesses in the county, researched from public sources
Next step
30-minute video calls on Elena’s calendar, weekdays 9 to 4
Needs
Approval to research companies and book on Elena’s calendar
  1. 01

    Describe the goal

    “Bring back last season’s group buyers” or “answer questions on our website.” Coliseum asks only the business questions it can’t answer itself.

  2. 02

    Approve the plan

    It proposes who it will contact and why, who speaks, and what it needs permission to use. An admin approves before anything starts.

  3. 03

    Redirect any time

    Say “focus on the county” or “leave out season ticket holders,” and it takes effect. Pause, narrow, or stop a goal whenever you like.

Reach out

Give people a reason to respond.

Start relevant conversations with past buyers, group organizers, potential sponsors, or donors. Coliseum follows up around the goal your team sets.

  • Personal messages based on known interests, past purchases, and current offers
  • Company research that helps you approach relevant businesses
  • Contact sources, channels, timing, and follow-up agreed with your team
Keep the conversation going

Useful answers, with the context intact.

When someone replies or contacts you first, Coliseum answers from your event details, offers, and information. The next conversation builds on what is already known.

  • Email, text, and web chat in your organization's voice
  • Event-specific answers and relevant ticket or registration links
  • Shared relationship history across conversations and goals
Move forward

Make the next step easy.

Help a buyer reach the right ticket option, arrange a group sales call, or put a sponsor introduction on the calendar.

  • Purchase links take people to your ticketing or giving system
  • Calls, video meetings, and tours book into real availability on Google Calendar; Microsoft 365 and Outlook calendars are not currently supported
  • Coliseum confirms successful bookings and can reschedule or cancel them when asked
Work together

Bring your team in with the full story.

When a conversation needs a commercial decision or personal attention, your staff receive the request and the context to move it forward.

  • Qualified leads and service requests arrive in your team's Inbox
  • Staff reply in the same thread and can hand the conversation back
  • Connected CRMs can receive qualified leads and share deal progress
Connect your information

Start with the relationships you already have.

Your contacts, event information, and offers make each conversation relevant. The Coliseum team helps confirm which connections fit your setup.

  • CRM connections bring in contacts and support lead handoff
  • Connected ticketing data lets you see reported purchases after contact
  • Business prospects come from your contacts, CRM, or licensed contact data you provide
Measurement

Performance you can check.

See who responded, which conversations became meetings, and where your team needs to follow up. Open the underlying records to understand the people behind the results.

Done by Coliseum
Meetings booked and held, leads handed to your team, ratings people gave.
Seen after contact
Ticket buyers seen in your ticketing data when it’s connected, and deal stages your CRM records. They’re never added to Coliseum’s own results.
Clear attribution
Observed purchases and deal changes are shown separately from actions Coliseum took. They do not establish that Coliseum caused the result.

A managed service. Nothing to install.

Coliseum runs the application, messaging, AI, and operations. Your team works in a browser workspace, and setup covers your goals, information, offers, voice, channels, and contacts.

Your next step

See how it would work for you.

We'll set up a walkthrough around your events, your offers, and the conversations you most want to improve.

Book a demoA walkthrough built around your goals.Or ask Lily a question nowOr start by email