Grow event revenue
Help buyers choose, purchase, renew, and return. Turn group and premium interest into sales conversations.
AI for the organizations behind live events
Sell more tickets. Serve your fans. Build stronger partnerships.
Coliseum helps venues, promoters, sports teams, and college athletics turn conversations into results. Your AI team reaches out, answers questions, and follows through with fans, buyers, sponsors, and donors by email, text, and web chat.
- A fan choosing between two showsWeb chatFamily 4-pack link shared
- An office manager planning an outing for 45EmailCall with group sales, Tue 2:30 PM
- A guest asking about accessible drop-offTextSeat change handled by the box office
- A credit union looking to reach familiesEmailSponsor intro booked, Thu 11:00 AM
What Coliseum does
Where Coliseum makes a difference.
More people at your events, fans who get answers when they need them, and partners and donors who reach the right person on your team.
Serve fans better
Answer questions about tickets, parking, entry, and accessibility at any hour, and bring in staff when a person is needed.
Build valuable relationships
Start conversations with sponsors, partners, and donors, and move them to a meeting with your team.
See it in conversation
See Coliseum at work.
Explore illustrative conversations with Lily. People, organizations, and details are fictional.
Which show is better for kids, Friday or Saturday? Mine are 8 and 11.
Both are all ages. Saturday starts at 5:00 PM and ends around 7:30, so it’s the easier night for younger kids. Friday starts at 8:00 PM.
Saturday then. Is there parking, and can we bring a bag?
The garage beside the main entrance opens at 3:30 PM. Clear bags up to 12 by 12 inches are allowed. Here’s Saturday’s family pack:
- Saturday family 4-packSaturday, 5:00 PM · Four tickets
Outcome
The family reached the right ticket option for the right night.
- Talking with
- A parent planning a night out
- On behalf of
- A touring promoter with two dates in one market
What Coliseum did
- Compared both dates using that market’s event details
- Answered parking and bag policy for that venue
- Shared the approved purchase link for Saturday
What you can measure
Offers shared now. When your ticketing data is connected, the purchase appears as an observed ticket buyer.
Hi Dana, thanks for asking about group tickets on our site. Our Picnic Terrace works well for teams of 25 to 60, with reserved seating and a buffet. Do you have a date in mind?
A Friday in June. About 45 people, some bringing kids. We’d like food included.
June 12 and June 26 are Friday home games. Marcus on our group sales team can check what’s open and walk you through food options. He has Tuesday at 10:00 AM or 2:30 PM. Would either work?
2:30 works.
You’re booked with Marcus for Tuesday at 2:30 PM, and a calendar invitation is on its way. I’ve passed along your group size, dates, and the food question.
Outcome
A qualified group buyer has a sales call on the calendar.
- Talking with
- An office manager organizing a team outing
- On behalf of
- A professional team with a group sales staff
What Coliseum did
- Followed up on a group inquiry from the website
- Learned group size, dates, and needs
- Booked a call on the seller’s calendar
- Handed the qualified lead to group sales with notes
What you can measure
Meetings booked, and whether your team marks them held. Leads handed over.
Hi Priya, congratulations on the two new branches in the county. Several local partners use our Family Sundays series to meet new households. Would a short introduction with our partnerships team be useful?
Maybe. We care more about reaching young families than signage. What does that look like?
Family Sundays runs about 20 dates a season, with a kids' zone partners can present. Elena, our partnerships director, can share what’s open. Would Thursday at 11:00 AM work for a 30-minute video call?
Thursday works.
Booked. You’ll get a calendar invitation with the video link for Thursday at 11:00 AM.
Outcome
A prospective sponsor is meeting the person who can make a deal.
- Talking with
- A marketing director at a regional credit union
- On behalf of
- An arena building its local partnership program
What Coliseum did
- Researched the business and saved what it found, with sources
- Opened with a reason specific to that business
- Connected their goal to a real partnership opportunity
- Booked an introduction with the partnerships director
What you can measure
Meetings booked and held, and deal stages as your CRM records them.
Hi James, it was great to have you back for Homecoming. The athletics fund is raising for a new rowing boathouse this year. Want to hear where it stands?
Sure. What’s the goal, and could I give in honor of my old coach?
The goal is $2.4 million, with naming opportunities for boats and seats. Gifts in honor of a coach are welcome, and Sarah in our development office handles them personally. She’s free Wednesday at 4:00 PM or Thursday at 9:30 AM for a call.
Wednesday.
You’re set for Wednesday at 4:00 PM, and Sarah will call you at this number. I’ve noted that you’d like to give in honor of your coach.
Outcome
An interested supporter is talking with development staff.
- Talking with
- A former rower, 15 years after graduating
- On behalf of
- A college athletics development office
What Coliseum did
- Reached out with a campaign that matched his history
- Answered from the campaign details the office provided
- Booked a phone call with a development officer
- Recorded his interest for the next conversation
What you can measure
Calls booked and held. Gifts stay in your giving system, where you record them.
Proactive and reactive
Reaches out. Answers back. Follows through.
Outreach and incoming questions live in one conversation history, so every message picks up where the last one left off.
Reaches out
Starts personal conversations with the people you choose: past buyers, plan holders, group leads, sponsor prospects, or donors. Each message is written for that person.
Answers back
When someone writes in on your website, by email, or by text, Coliseum answers from your information and keeps the conversation going.
Follows through
Shares the right link, books the meeting, checks back when it said it would, and brings in your team when a person should take over.
Who we serve
Built around your live-event business.
A promoter, an arena, a team, and an athletics department manage different relationships. Coliseum is set up around yours.
Venues and arenas
Many unrelated events in one building. Guest service, hospitality, partnerships, and rentals matter as much as tickets.
For venues and arenasPromoters and event operators
The audience follows the event brand across venues and markets. Discovery, local demand, and return visits are central.
For promoters and event operatorsProfessional sports teams
A recurring schedule at a home venue. Single games, groups, premium, memberships, renewals, and partnerships all connect.
For professional sports teamsCollege athletics
Many sports and overlapping fan, alumni, donor, and business relationships, often owned by different offices.
For college athleticsResults you can check
See where conversations lead.
Track meetings, qualified leads, and fan feedback alongside purchases reported by your connected systems.
- Conversations that become opportunities
- Meetings booked and whether they were held, leads handed to your team, and ratings guests gave.
- Progress in your connected systems
- Ticket buyers seen in your connected ticketing data, and deal stages your CRM records.
Your next step
See what Coliseum could do for your team.
Tell us about your organization and what you want to improve. We'll walk through the conversations that matter to you, from ticket buyers to sponsors.