Inquiries wait in a queue
A form comes in and waits for a seller who is in the middle of another deal.
Grow event revenue
Bring more qualified buyers to your sales team.
Groups and hospitality need a conversation about size, date, and budget before anyone can make an offer. Coliseum has that conversation, then books time with the right seller.
Hi Dana, thanks for asking about group tickets on our site. Our Picnic Terrace works well for teams of 25 to 60, with reserved seating and a buffet. Do you have a date in mind?
A Friday in June. About 45 people, some bringing kids. We’d like food included.
Call with group sales, Tue 2:30 PMFull conversation
The problem
Group and premium interest stalls before a seller calls.
Qualifying takes many exchanges
Group size, dates, occasion, and food all need answers before anyone can put together a proposal.
Outreach is limited by hours
Sellers can only reach so many companies, schools, and community groups each week.
How Coliseum helps
Qualify the interest. Put it on a seller’s calendar.
Starts group conversations
Reaches companies, schools, youth teams, and community groups with a relevant reason to bring a group.
Qualifies every inquiry
Responds right away, explains the group and hospitality options you offer, and gathers what your seller needs.
Arranges the next conversation
Books a call, video meeting, or in-person tour on your sellers' Google calendars, and hands the lead to your team, and to your CRM if you choose.
Example conversation
From an inquiry to a sales call.
Illustrative conversations with Lily as the representative. Names and details are fictional.
A company plans a group outing
Hi Dana, thanks for asking about group tickets on our site. Our Picnic Terrace works well for teams of 25 to 60, with reserved seating and a buffet. Do you have a date in mind?
A Friday in June. About 45 people, some bringing kids. We’d like food included.
June 12 and June 26 are Friday home games. Marcus on our group sales team can check what’s open and walk you through food options. He has Tuesday at 10:00 AM or 2:30 PM. Would either work?
2:30 works.
You’re booked with Marcus for Tuesday at 2:30 PM, and a calendar invitation is on its way. I’ve passed along your group size, dates, and the food question.
Outcome
A qualified group buyer has a sales call on the calendar.
- Talking with
- An office manager organizing a team outing
- On behalf of
- A professional team with a group sales staff
What Coliseum did
- Followed up on a group inquiry from the website
- Learned group size, dates, and needs
- Booked a call on the seller’s calendar
- Handed the qualified lead to group sales with notes
What you can measure
Meetings booked, and whether your team marks them held. Leads handed over.
Focused application
Venue rentals and private events
For venues that rent event spaces, Coliseum answers inquiries about corporate events, receptions, and private bookings, gathers dates, attendance, and format, and books a tour with your events team.
See an example conversation
Do you host corporate holiday parties? We’d have about 120 people in early December.
We do. The Club Level hosts receptions for up to 200, and the Founders Room seats 90 for dinner. Would this be a reception or a seated dinner, and do you have dates in mind?
A reception, December 4 or 11.
The Club Level fits well. Our events team confirms availability and catering. Would you like to tour it? Tomorrow at 3:00 PM or Thursday at 10:00 AM are open.
Thursday at 10.
Booked for Thursday at 10:00 AM. Your invitation has the address and where to meet.
Outcome
An inquiry became a tour with the details already gathered.
- Talking with
- An HR lead planning a holiday reception
- On behalf of
- An arena that rents event spaces
What Coliseum did
- Answered right away, at any hour
- Gathered size, format, and dates
- Booked an in-person tour on the events team’s calendar
What you can measure
Tours booked and held, and leads handed to your sales team.
By organization
Shaped to the organization you run.
- Venues and arenasSuites, clubs, hospitality, and private event rentals.
- Promoters and event operatorsGroup and VIP packages for each stop on a tour.
- Professional sports teamsGroup outings, theme nights, suites, and hospitality across the season.
- College athleticsGroup outings for schools and youth teams, and premium seating for supporters.
What you can measure
See the progress that matters.
Follow the conversations and next steps that support your goal, with results from the systems you connect.
- Qualified leads handed to your team
- Calls and tours booked, and whether they were held
- Deal stages as your CRM records them
More solutions
Other ways Coliseum helps.
Your next step
Explore groups & premium for your organization.
We'll walk through how Coliseum would handle these conversations for your organization, with your events, offers, and team.