Appeals outpace follow-up
A campaign email produces interest, and only some of it gets a personal reply.
Build valuable relationships
Build stronger relationships with your supporters.
Coliseum talks with alumni, ticket holders, and past donors about the campaigns they care about, answers their questions, and schedules time with your development staff.
Hi James, it was great to have you back for Homecoming. The athletics fund is raising for a new rowing boathouse this year. Want to hear where it stands?
Sure. What’s the goal, and could I give in honor of my old coach?
Call with development, Wed 4:00 PMFull conversation
The problem
Most supporters never hear from you personally.
Staff can’t reach everyone
Major gifts need personal attention. Smaller and emerging supporters can miss out on meaningful follow-up.
Interests go unrecorded
What a supporter cares about, a sport, a coach, a facility, gets lost between conversations.
How Coliseum helps
Personal follow-up for every interested supporter.
Invites participation
Reaches alumni, ticket holders, and past donors with a campaign or opportunity that matches what they care about.
Answers giving questions
Explains campaigns, giving levels, and how gifts work, from the information your office provides.
Connects them with staff
Books calls on development officers' Google calendars and hands interested supporters to your team with what they shared.
Coliseum doesn’t process gifts. Contributions are made and recorded through your own giving systems.
Example conversation
From a campaign to a conversation with development.
Illustrative conversations with Lily as the representative. Names and details are fictional.
An alumnus explores giving
Hi James, it was great to have you back for Homecoming. The athletics fund is raising for a new rowing boathouse this year. Want to hear where it stands?
Sure. What’s the goal, and could I give in honor of my old coach?
The goal is $2.4 million, with naming opportunities for boats and seats. Gifts in honor of a coach are welcome, and Sarah in our development office handles them personally. She’s free Wednesday at 4:00 PM or Thursday at 9:30 AM for a call.
Wednesday.
You’re set for Wednesday at 4:00 PM, and Sarah will call you at this number. I’ve noted that you’d like to give in honor of your coach.
Outcome
An interested supporter is talking with development staff.
- Talking with
- A former rower, 15 years after graduating
- On behalf of
- A college athletics development office
What Coliseum did
- Reached out with a campaign that matched his history
- Answered from the campaign details the office provided
- Booked a phone call with a development officer
- Recorded his interest for the next conversation
What you can measure
Calls booked and held. Gifts stay in your giving system, where you record them.
What you can measure
See the progress that matters.
Follow the conversations and next steps that support your goal, with results from the systems you connect.
- Calls with development staff booked, and whether they were held
- Supporters handed to your team
- Replies across each appeal
More solutions
Other ways Coliseum helps.
Your next step
Explore fundraising for your organization.
We'll walk through how Coliseum would handle these conversations for your organization, with your events, offers, and team.