Prospecting loses to servicing
Research and outreach get squeezed by activation and renewals for the partners you already have.
Build valuable relationships
Turn business interest into partnership opportunities.
Coliseum finds businesses that fit your goals, starts tailored conversations with brands, agencies, and media buyers, and books introductions with your partnerships team.
Hi Priya, congratulations on the two new branches in the county. Several local partners use our Family Sundays series to meet new households. Would a short introduction with our partnerships team be useful?
Maybe. We care more about reaching young families than signage. What does that look like?
Sponsor intro booked, Thu 11:00 AMFull conversation
The problem
Prospecting loses out to servicing the partners you have.
Generic pitches get ignored
A form letter about signage misses what a business is actually trying to accomplish.
Interest stalls
A reply that says "maybe" needs a quick, useful answer and an easy next step, or it goes cold.
How Coliseum helps
Find the right businesses and start the right conversation.
Finds the right businesses
Researches companies from public sources, records what it found with the source, and finds decision-makers in your contacts, your CRM, and licensed contact data you provide.
Opens tailored conversations
Writes to each business about its own goals, and follows up within the limits you set.
Books the introduction
Answers questions about your opportunities, qualifies interest, and books a meeting with the right person on your team, on their Google calendar.
Coliseum never guesses an email address or takes contact details from the web. It reaches people in sources your organization provides.
Example conversation
From research to an introduction.
Illustrative conversations with Lily as the representative. Names and details are fictional.
A sponsor books an introduction
Hi Priya, congratulations on the two new branches in the county. Several local partners use our Family Sundays series to meet new households. Would a short introduction with our partnerships team be useful?
Maybe. We care more about reaching young families than signage. What does that look like?
Family Sundays runs about 20 dates a season, with a kids' zone partners can present. Elena, our partnerships director, can share what’s open. Would Thursday at 11:00 AM work for a 30-minute video call?
Thursday works.
Booked. You’ll get a calendar invitation with the video link for Thursday at 11:00 AM.
Outcome
A prospective sponsor is meeting the person who can make a deal.
- Talking with
- A marketing director at a regional credit union
- On behalf of
- An arena building its local partnership program
What Coliseum did
- Researched the business and saved what it found, with sources
- Opened with a reason specific to that business
- Connected their goal to a real partnership opportunity
- Booked an introduction with the partnerships director
What you can measure
Meetings booked and held, and deal stages as your CRM records them.
Focused application
NIL partnerships
Where your organization arranges NIL partnerships, Coliseum engages businesses, explains how athlete partnerships work, and sets up introductions with your NIL team. These conversations stay separate from donor relationships.
See an example conversation
Hi Tom, I noticed your dealerships sponsor youth soccer across the county. Our athletes run youth clinics and community appearances through NIL partnerships. Could that fit what you already support?
Possibly. How does it work, and what does it cost?
A business chooses an activity, like a clinic, an appearance, or social posts, and our NIL team matches athletes and handles the agreement. Pricing depends on the athletes and the activity, so Jordan on that team covers it directly. He has Monday at 1:00 PM or Tuesday at 11:00 AM.
Tuesday.
You’re booked with Jordan for Tuesday at 11:00 AM. The invitation is on its way.
Outcome
A business with a real reason to partner is talking with the NIL team.
- Talking with
- The owner of a local auto group
- On behalf of
- An organization that arranges NIL partnerships
What Coliseum did
- Found a business with a relevant community focus
- Explained how athlete partnerships work
- Left pricing to the people who set it
- Booked an introduction with the NIL team
What you can measure
Introductions booked and held, and leads handed to your team.
By organization
Shaped to the organization you run.
- Venues and arenasVenue partnerships, naming, and activations, where the venue holds those rights.
- Promoters and event operatorsBrand partners for a tour, a series, or a single market.
- Professional sports teamsSponsorships, advertising, and community partnerships across the season.
- College athleticsCorporate sponsorships, and NIL partnerships where your organization runs them.
What you can measure
See the progress that matters.
Follow the conversations and next steps that support your goal, with results from the systems you connect.
- Meetings booked, and whether they were held
- Qualified leads handed to your team
- Deal stages as your CRM records them
More solutions
Other ways Coliseum helps.
Your next step
Explore sponsorships for your organization.
We'll walk through how Coliseum would handle these conversations for your organization, with your events, offers, and team.