Grow support across your athletics program.
Fans, students, alumni, donors, and local businesses connect with athletics in different ways, and different offices manage each relationship. Coliseum supports each goal on its own terms.
Hi James, it was great to have you back for Homecoming. The athletics fund is raising for a new rowing boathouse this year. Want to hear where it stands?
Sure. What’s the goal, and could I give in honor of my old coach?
Each office keeps its own goals
Ticketing, development, sponsorship, and NIL may sit with different teams or outside partners. Coliseum works on the goals your organization is responsible for, each with its own audience, voice, and handoff to the right people.
Across every sport
Promote football and basketball alongside the sports that need help finding an audience.
Supporters, not just buyers
Alumni and donors hear about the campaigns and programs they care about, and reach development staff easily.
Donors and NIL stay distinct
Donor conversations and NIL business conversations run separately, because their motivations and next steps differ.
Use cases for college athletics.
Start with the goal that matters most to your team. Each one opens a page with the details.
- Ticket salesSeason and single-game tickets across sports, with the right message for students, alumni, and families.
- FundraisingAthletic funds, capital campaigns, annual giving, and the supporter relationships around them.
- SponsorshipsCorporate sponsorships, and NIL partnerships where your organization runs them.
- Fan supportQuestions across sports and facilities from students, families, and visiting fans.
What it looks like for you.
Illustrative conversations with Lily as the representative. Names and details are fictional.
Hi James, it was great to have you back for Homecoming. The athletics fund is raising for a new rowing boathouse this year. Want to hear where it stands?
Sure. What’s the goal, and could I give in honor of my old coach?
The goal is $2.4 million, with naming opportunities for boats and seats. Gifts in honor of a coach are welcome, and Sarah in our development office handles them personally. She’s free Wednesday at 4:00 PM or Thursday at 9:30 AM for a call.
Wednesday.
You’re set for Wednesday at 4:00 PM, and Sarah will call you at this number. I’ve noted that you’d like to give in honor of your coach.
Outcome
An interested supporter is talking with development staff.
- Talking with
- A former rower, 15 years after graduating
- On behalf of
- A college athletics development office
What Coliseum did
- Reached out with a campaign that matched his history
- Answered from the campaign details the office provided
- Booked a phone call with a development officer
- Recorded his interest for the next conversation
What you can measure
Calls booked and held. Gifts stay in your giving system, where you record them.
Hi Tom, I noticed your dealerships sponsor youth soccer across the county. Our athletes run youth clinics and community appearances through NIL partnerships. Could that fit what you already support?
Possibly. How does it work, and what does it cost?
A business chooses an activity, like a clinic, an appearance, or social posts, and our NIL team matches athletes and handles the agreement. Pricing depends on the athletes and the activity, so Jordan on that team covers it directly. He has Monday at 1:00 PM or Tuesday at 11:00 AM.
Tuesday.
You’re booked with Jordan for Tuesday at 11:00 AM. The invitation is on its way.
Outcome
A business with a real reason to partner is talking with the NIL team.
- Talking with
- The owner of a local auto group
- On behalf of
- An organization that arranges NIL partnerships
What Coliseum did
- Found a business with a relevant community focus
- Explained how athlete partnerships work
- Left pricing to the people who set it
- Booked an introduction with the NIL team
What you can measure
Introductions booked and held, and leads handed to your team.
See Coliseum for college athletics.
Tell us which relationships your team manages and what you want to improve. We'll show you the conversations that matter most to you.