A full season of relationships, not just game days.
A recurring schedule creates many reasons to talk: single games, groups, premium, memberships, renewals, and partnerships. Coliseum keeps those conversations going between games and across seasons.
Hi Marcus, renewals for next season are open through March 6. You’ve had the same seats for three seasons. Want to look at your renewal options together?
Honestly, we made it to about half the games last year. I’m not sure a full season makes sense.
One relationship, many roles
The same person may buy a single game in April, organize a group outing in June, and hold a plan next season. Coliseum keeps their history across every conversation, so each one starts from what’s already known.
Renewals as conversations
Each account holder hears about their own renewal, and objections get an answer instead of a deadline reminder.
From first game to group
A first-time buyer can become a group organizer or a plan holder when the conversation continues.
Your schedule, your voice
Coliseum knows your games, offers, and policies, and speaks in the personality you choose.
Use cases for professional sports teams.
Start with the goal that matters most to your team. Each one opens a page with the details.
- Ticket salesSingle games, mini-plans, memberships, and renewals across a recurring schedule.
- Groups & premiumGroup outings, theme nights, suites, and hospitality across the season.
- SponsorshipsSponsorships, advertising, and community partnerships across the season.
- Fan supportGame-day questions, plan holder questions, and service between seasons.
What it looks like for you.
Illustrative conversations with Lily as the representative. Names and details are fictional.
Hi Marcus, renewals for next season are open through March 6. You’ve had the same seats for three seasons. Want to look at your renewal options together?
Honestly, we made it to about half the games last year. I’m not sure a full season makes sense.
That’s a common reason. There’s also a 20-game plan where you pick the games that fit your schedule. Want the link to see it?
Yes, send it.
- 20-game planPick your games · Renewal options
Here you go. I’ll check back Thursday in case questions come up while you look at the schedule.
Outcome
A renewal that might have lapsed in silence stays in the conversation.
- Talking with
- A three-season ticket holder
- On behalf of
- A professional team during renewals
What Coliseum did
- Wrote to each account holder about their own renewal
- Heard the objection and pointed to a plan that fits
- Shared the approved plan link
- Scheduled the follow-up it promised
What you can measure
Replies and offers shared now. When your ticketing data is connected, a renewal purchase appears as an observed buyer.
Hi Dana, thanks for asking about group tickets on our site. Our Picnic Terrace works well for teams of 25 to 60, with reserved seating and a buffet. Do you have a date in mind?
A Friday in June. About 45 people, some bringing kids. We’d like food included.
June 12 and June 26 are Friday home games. Marcus on our group sales team can check what’s open and walk you through food options. He has Tuesday at 10:00 AM or 2:30 PM. Would either work?
2:30 works.
You’re booked with Marcus for Tuesday at 2:30 PM, and a calendar invitation is on its way. I’ve passed along your group size, dates, and the food question.
Outcome
A qualified group buyer has a sales call on the calendar.
- Talking with
- An office manager organizing a team outing
- On behalf of
- A professional team with a group sales staff
What Coliseum did
- Followed up on a group inquiry from the website
- Learned group size, dates, and needs
- Booked a call on the seller’s calendar
- Handed the qualified lead to group sales with notes
What you can measure
Meetings booked, and whether your team marks them held. Leads handed over.
See Coliseum for professional sports teams.
Tell us which relationships your team manages and what you want to improve. We'll show you the conversations that matter most to you.