Product  ·  How Coliseum works

Fan engagement, built for live-event organizations.

Coliseum runs personalized outreach and handles inbound fan interactions across email and SMS, with organizational context, conversational continuity, and operator control.

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Engagements

Two ways your organization engages fans.

Outreach starts conversations on your terms. Assistance handles the ones fans start. Both run on the same system, in the same thread.

Engagement typeOrg → Fan

Outreach

Personalized messages your organization initiates: renewals, mini-plan upsells, win-backs, and event-specific offers.

01
You define the audience and the momentSegment, offer, timing window
02
Coliseum writes for each fanIn your voice, grounded in their record
03
Replies route into the same threadHandled, escalated, or paused per your rules
Engagement typeFan → Org

Assistance

Inbound fan interactions: event information, offer follow-up, and ongoing engagement. Answered in your voice, with context.

01
A fan reaches outEmail or SMS, in their own words
02
Responses stay grounded in contextPlan, history, active offers, current event
03
Conversations continue with contextFuture engagement builds on prior interaction
Shared systemOutreach and assistance share the same conversation, the same fan record, and the same voice.One threadOne recordOne voice
AI agents

Conversations that sound like you, at the scale of your audience.

Coliseum's agents handle the conversations. They write messages, read replies, and keep context. Every word is calibrated to your voice and stays inside the lines your team draws.

Organizational voice

Aligned to your organization's communication style.

Messaging is shaped around your organization's tone, audience approach, and engagement strategy, so communication stays consistent across outreach and inbound interaction.

Context-aware

Every message carries the fan's full record.

Plan, tenure, attendance history, active offers, prior conversations. The agent doesn't ask the fan to repeat what your organization already knows.

Continuity

One conversation across days, weeks, and events.

Outreach, reply, follow-up, and the next event's invitation all live in the same thread, so context compounds instead of resetting.

Context layer

Conversations grounded in what your organization already knows.

Coliseum operates with the same context your front office does: fan history, active offers, and the event on the calendar.

The record speaks first.

Before a message is written or a reply goes out, Coliseum reads the fan's relationship with your organization. The conversation starts already informed.

  • Audience context: segments, tenure, attendance history.
  • Offers: what applies to this fan, on what window.
  • Event context: the game on the calendar, the policy in play.
  • Organizational knowledge: your policies, your inventory, your voice.
  • Conversational continuity: what was said the last time you spoke.
Channels

Email and SMS, on one continuous thread.

Two channels. One conversation.

A fan may answer your email with a text three days later. Coliseum keeps both sides of the conversation on the same thread, with the same context. Nothing gets repeated, and nothing gets lost.

Controls & oversight

Your strategy. Your voice. Your boundaries.

Operator-led, by design.

Your organization defines engagement strategy, audience targeting, offers, and communication boundaries. Coliseum operates within the structure your team sets.

Adjust outreach timing, engagement settings, and communication preferences as your strategy evolves.

Strategy & audience

Your team defines audience targeting, offers, and communication windows.

SegmentLapsed renewals · 2 yrs
OfferWin-back · 3-month plan
WindowMon – Thu · 9a – 7p

Communication style

Messaging stays aligned with your organization's tone and engagement approach.

PreviewHey Marcus, checking in before Friday. Your renewal window is still open, with your early-bird credit applied.

Engagement settings

Lightweight controls over audience, timing, and communication preferences.

Audience targetingConfigured
Timing windowsConfigured
Communication preferencesConfigured

Engagement lifecycle

Launch, pause, and adjust engagement activity over time.

Launched
Active
Adjusted
Bring Coliseum into your operation

See how Coliseum fits into your organization's engagement workflow.

We'll walk through your renewals calendar, your inbound channels, and where Coliseum fits into the conversation. A focused thirty-minute walkthrough with your team.

Book a demoContact sales
Channels supportedEmail · SMS
Used bySports teams, venues, ticketing & revenue ops
Pilot timelineLive within one renewal cycle