You define who, when, and on what.
Segments, offers, and windows live in your organization.
SegmentFull-season holders
OfferEarly-bird renewal credit
WindowMon – Thu · 9a – 7p
SOLUTIONS/Outreach
Personalized outreach for every ticket holder.
Coliseum helps live-event organizations engage audiences through contextual email and SMS, turning each moment in your calendar into ongoing revenue opportunity.
The gap
Every fan deserves a real follow-up. Most never get one.
The team that wins this season is the same team writing every renewal letter. Capacity tops out somewhere short of the audience.
The hand-written hour, multiplied by the audience.
Renewals, win-backs, mini-plans, group asks. The moments worth a personal touch outnumber the people available to write them. The ones that don't get written are the ones that quietly cost you.
Audience23,400ticket holders
Team capacity~6%reached in a typical week
Engagement moments12+per fan, per season
Realized todayA fractionof what's on the calendar
Engagement at scale
One audience. A real message for each fan.
You set the moment: the segment, the offer, the window. Coliseum writes for every fan in your voice, grounded in their relationship with your organization.
Outreach momentEarly-bird renewal · Full-season ticket holders
2,408fans · written individually
Marcus Walker
“Hi Marcus, renewal pricing for next season is open through Friday if you’d like to keep your membership active.”
tenure · 3 yrsrenewal windowFri deadline
Sarah Bennett
“Hi Sarah, the partial plan this season includes the Friday matchups you went to most last year.”
attendance · Fri slateplan · partialmembership
Daniel Reed
“Hi Daniel, your tenure puts you in the priority renewal window, which is open through next Tuesday.”
tenure · 5 yrspriority windowrenewal
Anna Kowalski
“Hi Anna, your renewal rate holds for next season, and the family weekend slate is open to add on.”
tenure · 2 yrsrenewal · same ratefamily slate
Use cases
The engagement moments worth a personal touch.
Six places where personalized outreach pays back the calendar. Each run with the same audience, the same controls, and the same voice.
01Renewals
Lock the relationship in before the window closes. Fan by fan, with the offer that actually applies to each.
“Your renewal for next season is open through Friday.”
02Mini-plans
Right-size the commitment for fans who aren't ready for a full slate but show up for the games that matter to them.
“A 12-game plan that lines up with the Fridays you went to last year.”
03Win-backs
Reactivate lapsed holders with context: what they used to attend, what's changed, what's worth coming back for.
“The Tuesday slate you used to make is on the schedule again.”
04Premium inventory
Match suites, club seats, and elevated experiences to the fans most likely to value them, without blanketing the list.
“A club upgrade for Saturday's matchup, held for you through tonight.”
05Group experiences
Bring corporate, school, and community blocks to the right events, at the right scale, on the right schedule.
“A 40-seat block on Education Night, holding through next week.”
06Membership engagement
Keep year-round members close between game days: early access, member moments, and the touches that signal the relationship is real.
“A members-only window opens Thursday on the spring slate.”
Controls
Your strategy. Your voice. Your audiences.
Operator-led, by design.
Your organization defines outreach strategy, audience targeting, offers, and communication boundaries. Coliseum operates within the structure your team sets.
Adjust audience, timing, and communication preferences as your outreach strategy evolves.
Aligned to your organization's communication style.
Messaging stays aligned with your organization's tone and engagement approach.
PreviewHey Marcus, checking in before Friday. Renewal pricing is still open if you’d like to keep your membership active.
Audience, timing, and messaging, all configurable.
Lightweight controls over how outreach runs.
Audience targetingConfigured
OffersConfigured
Timing windowsConfigured
Communication preferencesConfigured
See an outreach moment before it lands.
Preview an engagement against any fan in the audience.
Sampling 24 fans
“Hi Sarah, the Friday partial we’ve been talking about opens today.”
In voice · grounded · sent to no one
Continuity
Outreach is the start, not the end.
The reply lands in the same thread.
A fan may answer your email with a text three days later. Coliseum keeps both sides of the conversation on the same thread, with the same context, so the next outreach already knows what was said.
Engage your audience beyond the event
Engage your audience beyond the event.
See how Coliseum helps organizations scale personalized outreach across real audiences, inventory, and engagement opportunities, without losing the voice your team built.